Nous avions eu l’occasion d’interroger le Royal Ontario Museum (ROM) lors de notre visite à Toronto, surpris par des prix inédits, y compris en Amérique du nord et pour un musée de cette importance, en demandant si cela ne pouvait pas avoir un impact négatif sur la venue de l’ensemble des catégories de visiteurs, en particulier populaires.
Nous constatons avec intérêt que le ROM a décidé de modifier profondément sa politique tarifaire, en proposant une baisse significative de ses prix d’entrée : voilà qui devrait peut-être faire réfléchir d’autres institutions…
Ticket Types |
General Admission |
Maya + General Admission |
Adult |
$15 (previously $24) |
$25 (previously $31) |
Senior (65+ years) |
$13.50 (previously $21) |
$22.50 (previously $28) |
Student (15 – 25 years, with ID) |
$13.50 (previously $21) |
$22.50 (previously $28) |
Child (4 – 14 years) |
$12 (previously $16) |
$17 previously $19.50) |
Infant (3 years & under) |
Free |
Free |
Members |
Free |
Free |
Voici comment cette mesure est présentée sur le site Internet du musée (http://www.rom.on.ca).
« THERE’S NEVER BEEN A BETTER TIME TO VISIT THE ROM
It now costs much less to visit the Royal Ontario Museum. Beginning October 27 [2011], we significantly reduced admission prices because we believe everyone belongs at the ROM. We’ll still be able to create remarkable exhibitions and events, and support our world renowned curators and research programs, because now more people will be able to visit. By visiting the ROM, you’re helping to sustain one of Ontario’s essential educational and cultural destinations.
We know it’s a difficult economic time, especially for families, and our new, lower admission costs respond to this. We’ve also expanded our student ticket category from 15 to 17 years old, to 15 to 25 years old, with student ID.
In order to offer significant price reductions to all of our visitors, every day of the week, the two-hour free period on Wednesdays has been discontinued. In keeping with the ROM’s commitment to access, we’re greatly expanding ROMCAN – the Museum’s access initiative to support disadvantaged communities throughout the Province – to deliver 75,000 free tickets annually. »
Janet Carding, Director & CEO, Royal Ontario Museum
Voir également : http://www.rom.on.ca/news/releases/public.php?mediakey=om3l6q1v0k.
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