{"id":7547,"date":"2017-01-25T08:00:47","date_gmt":"2017-01-25T06:00:47","guid":{"rendered":"http:\/\/www.option-culture.com\/?p=7547"},"modified":"2017-01-28T10:26:29","modified_gmt":"2017-01-28T08:26:29","slug":"la-gestion-des-institutions-culturelles","status":"publish","type":"post","link":"https:\/\/www.option-culture.com\/?p=7547","title":{"rendered":"La gestion des institutions culturelles"},"content":{"rendered":"<blockquote><p>Recherche de performance, ancrage territorial, strat\u00e9gie \u00e0 l\u2019\u00e9gard des publics, internationalisation\u2026 les institutions culturelles semblent aujourd\u2019hui avoir int\u00e9gr\u00e9 les \u00ab lois du march\u00e9 \u00bb.<\/p>\n<p>Plong\u00e9s dans un environnement caract\u00e9ris\u00e9 par la commercialisation et la financiarisation de la culture, leurs responsables doivent d\u00e9sormais composer avec de nouvelles notions dont ils sont peu familiers : marketing, management, \u00e9valuation, <em>leadership<\/em>\u2026<\/p>\n<p>Pour autant, ces institutions bien particuli\u00e8res ne peuvent \u00eatre consid\u00e9r\u00e9es comme des entreprises, et leur gestion doit s\u2019adapter \u00e0 leur sp\u00e9cificit\u00e9\u00a0: celle d\u2019\u00ab\u00a0organisations culturelles de march\u00e9 \u00bb.<\/p>\n<p><a href=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2017\/01\/GIC-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7550 aligncenter\" src=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2017\/01\/GIC-1-200x300.jpeg\" alt=\"GIC\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2017\/01\/GIC-1-200x300.jpeg 200w, https:\/\/www.option-culture.com\/wp-content\/uploads\/2017\/01\/GIC-1.jpeg 240w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>En \u00e9largissant son propos \u00e0 l\u2019ensemble des institutions culturelles non marchandes, cette <a href=\"http:\/\/www.armand-colin.com\/la-gestion-des-institutions-culturelles-3e-ed-musees-patrimoine-centres-dart-9782200616830\" target=\"_blank\">nouvelle \u00e9dition<\/a> du Nouvel \u00e2ge des mus\u00e9es pr\u00e9sente aux \u00e9tudiants et professionnels des arts et de la culture les outils et grilles d\u2019analyse n\u00e9cessaires \u00e0 leur bonne gestion.<\/p>\n<p><a href=\"http:\/\/www.armand-colin.com\/la-gestion-des-institutions-culturelles-3e-ed-musees-patrimoine-centres-dart-9782200616830\" target=\"_blank\">L\u2019ouvrage<\/a> interroge \u00e9galement leur avenir, face \u00e0 l\u2019essor des techniques num\u00e9riques et leur place dans la soci\u00e9t\u00e9.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Recherche de performance, ancrage territorial, strat\u00e9gie \u00e0 l\u2019\u00e9gard des publics, internationalisation\u2026 les institutions culturelles semblent aujourd\u2019hui avoir int\u00e9gr\u00e9 les \u00ab lois du march\u00e9 \u00bb. Plong\u00e9s dans un environnement caract\u00e9ris\u00e9 par la commercialisation et la financiarisation de la culture, leurs responsables doivent d\u00e9sormais composer avec de nouvelles notions dont ils sont peu familiers : marketing, management, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,8,24],"tags":[],"class_list":["post-7547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-publications","category-strategie"],"_links":{"self":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/7547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7547"}],"version-history":[{"count":4,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/7547\/revisions"}],"predecessor-version":[{"id":7553,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/7547\/revisions\/7553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/media\/7548"}],"wp:attachment":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}