{"id":7477,"date":"2015-09-25T08:00:31","date_gmt":"2015-09-25T06:00:31","guid":{"rendered":"http:\/\/www.option-culture.com\/?p=7185"},"modified":"2015-09-25T08:00:31","modified_gmt":"2015-09-25T06:00:31","slug":"events-in-the-cultural-sites-the-marketing-of-temporary-exhibitions","status":"publish","type":"post","link":"https:\/\/www.option-culture.com\/?p=7477","title":{"rendered":"Events in the cultural sites. The marketing of temporary exhibitions"},"content":{"rendered":"<p><a href=\"http:\/\/www.finisteretourisme.com\/\" target=\"_blank\">Finist\u00e8re tourism<\/a> publishes a practical gui<a href=\"http:\/\/pro.finisteretourisme.com\/sites\/default\/files\/gt-marketing-expositions-web-fev2015.pdf\" target=\"_blank\">de (downloadab<\/a>le) entitled<span style=\"color: #000080;\"><strong> &quot;special events in the cultural sites. Exhibitions marketing&quot;, writt<\/strong><\/span>en by Jean-Michel Tobelem.<\/p>\n<p>It follows a sem<strong>inar orga<\/strong>nized by Finist\u00e8re tourism, which brought in Brest, a few months ago, many professionals from the world of tourism and culture.<\/p>\n<p>A further indication of the work done by this organization to <strong><span style=\"color: #000000;\">bring the<\/span><\/strong>se two worlds that sometimes continue to ignore&#8230;<\/p>\n<p><a href=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/Guide-expos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-7195 aligncenter\" src=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/Guide-expos-211x300.jpg\" alt=\"Guide expos\" width=\"211\" height=\"300\" srcset=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/Guide-expos-211x300.jpg 211w, https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/Guide-expos-721x1024.jpg 721w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><\/a><\/p>\n<p>Here is <strong><span style=\"color: #000080;\">the presenta<\/span><\/strong>tion by Finist\u00e8re tourism of this publication, which is both useful and enjoyable to discover.<\/p>\n<blockquote><p>More and more venues offer event<strong>s, to bring their c<\/strong>ollections or to promote the arrival of the public.<\/p>\n<p>Tem<strong>porary exhibitions \u2013 i<\/strong>n particular \u2013 have experienced a large expansion in recent years, because they arouse the interest of visitors.<\/p>\n<p>For Finist\u00e8re, the question of temporary exhibitions is a triple botto<strong>m lin<\/strong>e:<\/p>\n<ul>\n<li>increase attendance at cultural sites<\/li>\n<li>retain public<\/li>\n<li>and to conquer new improve the image of the destination<\/li>\n<\/ul>\n<p>This issue between in consistency with the new Department marketing strategy, aimed at making the destination &quot;more<strong> visibly eve<\/strong>nt.<\/p>\n<p>Exhibitions can also help meet the strategic ambition to &quot;improve<strong> perfor<\/strong>mance off-season&quot; programming the events forward or post-season.<\/p>\n<p>For complex projects, several <strong>questio<\/strong>ns arise:<\/p>\n<ul>\n<li>How to design an exhibition, since the idea first until the public presentation?<\/li>\n<li>How best to conduct this project, taking into account the human and financial resources available?<\/li>\n<li>How to promote this event to get also benefits as possible?<\/li>\n<\/ul>\n<p>This is the purpose of this publication, which targets before all to those who are not necessarily professional exhibitions (responsible in associations, communities, cultural, touristic facilities and recreation other than museums); as for professionals &#8211; who to master the workings &#8211; they can learn some lessons in terms of ma<strong>nagement an<\/strong>d m<strong>arketing.<\/strong><\/p>\n<p>In other words, this small book does not all issues related to the exhibitions because it is specialized publications (preventive conservation, regulated works, scenography, lighting, transport, packaging, insurance, security, intellectual property, calls for tender, etc.), but it can serve as help or Vade-mecum for those wishing to embark on th<strong>is exciting business<\/strong>.<\/p>\n<p>Our wish: that everyone can find w<strong>hat improve its pr<\/strong>actice and enrich it by new ideas!<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/Phare.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-7194 aligncenter\" src=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/Phare-300x100.jpg\" alt=\"Lighthouse\" width=\"300\" height=\"100\" srcset=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/Phare-300x100.jpg 300w, https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/Phare-1024x341.jpg 1024w, https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/Phare.jpg 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Other practical guides are availab<a href=\"http:\/\/pro.finisteretourisme.com\/tourisme-et-culture\" target=\"_blank\">le for download a<\/a>t the following address.<\/p>\n<p><a href=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/finisteretourisme.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-7189 aligncenter\" src=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/finisteretourisme-300x173.png\" alt=\"finisteretourisme\" width=\"300\" height=\"173\" srcset=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/finisteretourisme-300x173.png 300w, https:\/\/www.option-culture.com\/wp-content\/uploads\/2015\/09\/finisteretourisme.png 374w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>You<span style=\"color: #000080;\"><strong>r comme<\/strong><\/span>nts on this publication are welcome.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finist\u00e8re tourism publishes a practical guide (downloadable) entitled &quot;special events in the cultural sites. Exhibitions marketing&quot;, written by Jean-Michel Tobelem. It follows a seminar organized by Finist\u00e8re tourism, which brought in Brest, a few months ago, many professionals from the world of tourism and culture. A further indication of the work done by this organization [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[],"class_list":["post-7477","post","type-post","status-publish","format-standard","hentry","category-non-classe-fr"],"_links":{"self":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/7477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7477"}],"version-history":[{"count":0,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/7477\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}