{"id":7414,"date":"2015-12-20T08:00:36","date_gmt":"2015-12-20T06:00:36","guid":{"rendered":"http:\/\/www.option-culture.com\/?p=7326"},"modified":"2015-12-20T08:00:36","modified_gmt":"2015-12-20T06:00:36","slug":"think-in-terms-of-marketing-and-strategy","status":"publish","type":"post","link":"https:\/\/www.option-culture.com\/?p=7414","title":{"rendered":"Think in terms of marketing and strategy"},"content":{"rendered":"<blockquote><p>Contraction of cultural budgets led more and more communities and associations to seek complementary private funding (patronage, participatory financing, shop, restaurant&#8230;).<\/p>\n<p>These practices are still a reluctance among some professionals.<\/p>\n<p>Overview of the issue with Jean-Michel Tobelem, Professor at the University Paris 1 Panth\u00e9on-Sorbonne, specialist of the management of cultural and Director of Option culture facilities.<\/p><\/blockquote>\n<p>The interview by H\u00e9l\u00e8<strong><span style=\"color: #000080;\">ne Girard fo<\/span><\/strong>r the Ga<a href=\"http:\/\/www.lagazettedescommunes.com\/\" target=\"_blank\">zette of Commons i<\/a>s to read at this <a href=\"http:\/\/www.lagazettedescommunes.com\/413431\/les-acteurs-culturels-doivent-penser-en-termes-de-marketing-et-de-strategie-jean-michel-tobelem\/\" target=\"_blank\">address<\/a>.<\/p>\n<p><a href=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2016\/01\/Gazette.jpg\" rel=\"attachment wp-att-7328\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7328 aligncenter\" src=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2016\/01\/Gazette.jpg\" alt=\"Gazette\" width=\"182\" height=\"52\" \/><\/a>The<strong><span style=\"color: #000080;\"> questio<\/span>n<\/strong>s were the following:<\/p>\n<ul>\n<li>Are we at the dawn of a new era of the cultural economy?<\/li>\n<li>Why, despite everything, many public cultural actors remain as wary face private subsidies?<\/li>\n<li>What do these two techniques?<\/li>\n<li>The difficulties come from a lack of professionalization?<\/li>\n<\/ul>\n<p>Do not hesitat<strong><span style=\"color: #000080;\">e to <\/span>r<\/strong>espond and to share your comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contraction of cultural budgets led more and more communities and associations to seek complementary private funding (patronage, participatory financing, shop, restaurant&#8230;). These practices are still a reluctance among some professionals. Overview of the issue with Jean-Michel Tobelem, Professor at the University Paris 1 Panth\u00e9on-Sorbonne, specialist of the management of cultural and Director of Option culture [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[],"class_list":["post-7414","post","type-post","status-publish","format-standard","hentry","category-non-classe-fr"],"_links":{"self":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/7414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7414"}],"version-history":[{"count":0,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/7414\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}