{"id":7326,"date":"2015-12-20T08:00:36","date_gmt":"2015-12-20T06:00:36","guid":{"rendered":"http:\/\/www.option-culture.com\/?p=7326"},"modified":"2016-01-13T18:50:24","modified_gmt":"2016-01-13T16:50:24","slug":"penser-en-termes-de-marketing-et-de-strategie","status":"publish","type":"post","link":"https:\/\/www.option-culture.com\/?p=7326","title":{"rendered":"Penser en termes de marketing et de strat\u00e9gie"},"content":{"rendered":"<blockquote><p>La contraction des budgets culturels conduit de plus en plus collectivit\u00e9s et associations \u00e0 rechercher des financements priv\u00e9s compl\u00e9mentaires (m\u00e9c\u00e9nat, financement participatif, boutique, restaurant&#8230;).<\/p>\n<p>Ces pratiques suscitent encore des r\u00e9ticences chez certains professionnels.<\/p>\n<p>Tour d&rsquo;horizon de la probl\u00e9matique avec Jean-Michel Tobelem, professeur \u00e0 l&rsquo;Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne, sp\u00e9cialiste de la gestion des \u00e9quipements culturels, et directeur d&rsquo;Option culture.<\/p><\/blockquote>\n<p>L&rsquo;entretien r\u00e9alis\u00e9 par <strong><span style=\"color: #000080;\">H\u00e9l\u00e8ne Girard<\/span><\/strong> pour la <a href=\"http:\/\/www.lagazettedescommunes.com\/\" target=\"_blank\">Gazette des communes<\/a> est \u00e0 lire \u00e0 cette <a href=\"http:\/\/www.lagazettedescommunes.com\/413431\/les-acteurs-culturels-doivent-penser-en-termes-de-marketing-et-de-strategie-jean-michel-tobelem\/\" target=\"_blank\">adresse<\/a>.<\/p>\n<p><a href=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2016\/01\/Gazette.jpg\" rel=\"attachment wp-att-7328\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7328 aligncenter\" src=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2016\/01\/Gazette.jpg\" alt=\"Gazette\" width=\"182\" height=\"52\" \/><\/a>Les <strong><span style=\"color: #000080;\">questions<\/span> <\/strong>\u00e9taient les suivantes :<\/p>\n<ul>\n<li>Sommes-nous \u00e0 l\u2019aube d\u2019une nouvelle \u00e8re de l\u2019\u00e9conomie de la culture ?<\/li>\n<li>Pourquoi, malgr\u00e9 tout, beaucoup d\u2019acteurs culturels publics restent-ils aussi m\u00e9fiants face aux subsides priv\u00e9s ?<\/li>\n<li>Qu\u2019apportent ces deux techniques ?<\/li>\n<li>Les difficult\u00e9s viennent-elles d\u2019un manque de professionnalisation ?<\/li>\n<\/ul>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 <strong><span style=\"color: #000080;\">r\u00e9agir<\/span> <\/strong>et \u00e0 faire part de vos commentaires !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La contraction des budgets culturels conduit de plus en plus collectivit\u00e9s et associations \u00e0 rechercher des financements priv\u00e9s compl\u00e9mentaires (m\u00e9c\u00e9nat, financement participatif, boutique, restaurant&#8230;). Ces pratiques suscitent encore des r\u00e9ticences chez certains professionnels. Tour d&rsquo;horizon de la probl\u00e9matique avec Jean-Michel Tobelem, professeur \u00e0 l&rsquo;Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne, sp\u00e9cialiste de la gestion des \u00e9quipements culturels, et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,10,7,11,12,24],"tags":[],"class_list":["post-7326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financement","category-management","category-marketing","category-mecenat","category-politique-culturelle","category-strategie"],"_links":{"self":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/7326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7326"}],"version-history":[{"count":2,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/7326\/revisions"}],"predecessor-version":[{"id":7329,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/7326\/revisions\/7329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/media\/7328"}],"wp:attachment":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}