{"id":6744,"date":"2014-06-20T08:00:37","date_gmt":"2014-06-20T06:00:37","guid":{"rendered":"http:\/\/www.option-culture.com\/?p=6744"},"modified":"2014-08-06T17:35:11","modified_gmt":"2014-08-06T15:35:11","slug":"le-renouveau-des-musees","status":"publish","type":"post","link":"https:\/\/www.option-culture.com\/?p=6744","title":{"rendered":"Le renouveau des mus\u00e9es"},"content":{"rendered":"<p>Voici la <strong><span style=\"color: #003366;\">pr\u00e9sentation<\/span> <\/strong>du dossier de la revue Espaces (n\u00b0 318, mai 2014) intitul\u00e9 \u00ab\u00a0<a href=\"http:\/\/www.revue-espaces.com\/librairie\/9069\/revue-espaces-tourisme-loisirs-qualite-classement-avis-consommateurs-renouveau-musees.html\" target=\"_blank\">Le renouveau des mus\u00e9es<\/a>\u00ab\u00a0, dirig\u00e9 par Hermine de Saint Albin.<\/p>\n<p>\u00ab\u00a0Le\u00a0renouveau des mus\u00e9es est en marche. Il est marqu\u00e9 notamment par\u00a0ouverture r\u00e9cente de grands sites prestigieux (Mucem \u00e0 Marseille,\u00a0expositions associant\u00a0plusieurs mus\u00e9es et lieux culturels d\u2019une m\u00eame destination (Le Temps des\u00a0collections, \u00e0 Rouen), par le d\u00e9cloisonnement des approches (Mac\/Val, \u00e0\u00a0Vitry-sur-Seine), par la mise en place de strat\u00e9gies participatives sur\u00a0le web 2.0 (mus\u00e9um de Toulouse) ou par le projet Museomix (\u201chackathon\u201d\u00a0des mus\u00e9es).<\/p>\n<p>Parall\u00e8lement, une m\u00e9tamorphose des publics, lente mais\u00a0bien r\u00e9elle, est en cours. Ceux-ci sont plus jeunes et plus populaires\u00a0que dans le pass\u00e9. Progressivement, les mus\u00e9es utilisent les outils et\u00a0techniques de gestion de la relation client (GRC) pour \u00e9largir et\u00a0fid\u00e9liser leurs publics\u2026\u00a0\u00bb<\/p>\n<p><a href=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2014\/08\/Renouveau-mus\u00e9es.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"Renouveau mus\u00e9es\" src=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2014\/08\/Renouveau-mus\u00e9es-225x300.jpg\" width=\"225\" height=\"300\" \/><\/a><\/p>\n<p>En voici le <strong><span style=\"color: #003366;\">sommaire<\/span><\/strong>.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9080\/musee-renouveau-musees-tourisme-culturel.html\">Le renouveau des mus\u00e9es fran\u00e7ais est en marche.\u00a0<\/a><em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/3815.lehalle_evelyne.html\">Evelyne Lehalle<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9081\/publics-frequentation-musees.html\">Le public des mus\u00e9es a chang\u00e9<\/a>. <em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/4370.eidelman_jacqueline.html\">Jacqueline Eidelman<\/a>, <a href=\"http:\/\/www.revue-espaces.com\/carnet\/5292.jonchery_anne.html\">Anne Jonchery<\/a>, <a href=\"http:\/\/www.revue-espaces.com\/carnet\/5293.zizi_lucile.html\">Lucile Zizi<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9082\/publics-versailles-strategie-etablissement-public-administratif-chateau-musee-domaine-national-versailles-epv-chateau-versailles-musee-domaine-national-versailles.html\">Domaine de Versailles : \u00e0 la conqu\u00eate du public fran\u00e7ais. <\/a><em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5294.verdier-magneau_denis.html\">Denis Verdier-Magneau<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9083\/mucem-musee-atp-musee-civilisations-europe-mediterranee-marseille.html\">Le Mucem \u00e0 Marseille : un mus\u00e9e passerelle. <\/a><em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5295.dumoulin_cecile.html\">C\u00e9cile Dumoulin<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9084\/musee-louvre-lens-politique-publics.html\">Mus\u00e9e du Louvre-Lens : une politique des publics bienveillante. <\/a><em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5296.guepratte_juliette.html\">Juliette Gu\u00e9pratte<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9085\/mac-val-musee-art-contemporain-val-marne-politique-publics-renouveau-musees.html\">Mac\/Val, en Val-de-Marne : une politique de d\u00e9cloisonnement des approches. <\/a><br \/>\n<em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5297.airaud_stephanie.html\">St\u00e9phanie Airaud<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9086\/expositions-musees-rouen-temps-collections.html\">Le Temps des collections : des expositions temporaires pour les collections permanentes de Rouen. <\/a><em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5298.amic_sylvain.html\">Sylvain Amic<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9087\/musees-art-contemporain.html\">L&rsquo;art contemporain, un d\u00e9fi mal ma\u00eetris\u00e9 par les mus\u00e9es<\/a>. <em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/1401.origet-cluzeau_claude.html\">Claude Origet du Cluzeau<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9088\/boutique-musee-restaurant-musee-experience-visite.html\">L&rsquo;exp\u00e9rience de visite passe aussi par la boutique et le restaurant<\/a>. <em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5299.zeller_victoria.html\">Victoria Zeller<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9089\/museum-toulouse-renouveau-musees-multimedia-web.html\">Le mus\u00e9um de Toulouse. Une strat\u00e9gie participative sur le web 2.0. <\/a><em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5300.duranthon_francis.html\">Francis Duranthon<\/a>, <a href=\"http:\/\/www.revue-espaces.com\/carnet\/5301.dahlem_maud.html\">Maud Dahlem<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9090\/museomix-renouveau-musees-musee-numerique-web.html\">Le projet Museomix. Une autre vision du mus\u00e9e. <\/a><em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5302.lebel_aube.html\">Aube Lebel<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9091\/lab-institut-culturel-google-musee-numerique-renouveau-musees.html\">Institut culturel de Google. La technologie num\u00e9rique au service de la culture<\/a>. <em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5303.gaveau_laurent.html\">Laurent Gaveau<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9092\/communication-culturelle-reseuax-sociaux-web-web-social.html\">La communication des mus\u00e9es et lieux culturels s&#8217;empare des r\u00e9seaux sociaux<\/a>. <em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5304.d-anjou_sebastien.html\">S\u00e9bastien d&rsquo;Anjou<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9093\/gestion-relation-client-grc-crm-marketing-musees-politiques-publics.html\">La gestion de la relation client : un outil pertinent pour les sites culturels<\/a>. <em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/1287.tobelem_jean-michel.html\">Jean-Michel Tobelem<\/a><\/em><\/li>\n<li><a href=\"http:\/\/www.revue-espaces.com\/librairie\/9094\/marketing-culturel-marketing-territorial-musee-bayeux-tapisserie-bayeux.html\">Mus\u00e9es de Bayeux. Une strat\u00e9gie de marque pour promouvoir la destination<\/a>. <em><a href=\"http:\/\/www.revue-espaces.com\/carnet\/5305.foucat_elodie.html\">\u00c9lodie Foucat<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Voici la pr\u00e9sentation du dossier de la revue Espaces (n\u00b0 318, mai 2014) intitul\u00e9 \u00ab\u00a0Le renouveau des mus\u00e9es\u00ab\u00a0, dirig\u00e9 par Hermine de Saint Albin. \u00ab\u00a0Le\u00a0renouveau des mus\u00e9es est en marche. Il est marqu\u00e9 notamment par\u00a0ouverture r\u00e9cente de grands sites prestigieux (Mucem \u00e0 Marseille,\u00a0expositions associant\u00a0plusieurs mus\u00e9es et lieux culturels d\u2019une m\u00eame destination (Le Temps des\u00a0collections, \u00e0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,16,23,20],"tags":[],"class_list":["post-6744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-musees","category-publics","category-tourisme"],"_links":{"self":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/6744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6744"}],"version-history":[{"count":9,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/6744\/revisions"}],"predecessor-version":[{"id":6754,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/6744\/revisions\/6754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/media\/6753"}],"wp:attachment":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}