{"id":6020,"date":"2013-04-20T08:00:29","date_gmt":"2013-04-20T06:00:29","guid":{"rendered":"http:\/\/www.option-culture.com\/?p=6020"},"modified":"2013-04-26T09:14:27","modified_gmt":"2013-04-26T07:14:27","slug":"elaborer-le-plan-marketing-dun-equipement-ou-dun-evenement-culturel","status":"publish","type":"post","link":"https:\/\/www.option-culture.com\/?p=6020","title":{"rendered":"Elaborer le plan marketing d\u2019un \u00e9quipement ou d\u2019un \u00e9v\u00e9nement culturel"},"content":{"rendered":"<div class=\"entry-content\">\n<p style=\"text-align: justify;\">Le <span style=\"color: #000000;\"><strong>Forum pour la Gestion des villes <\/strong><\/span>propose une formation portant sur le th\u00e8me suivant : \u00ab<strong><span style=\"color: #000080;\">\u00c9laborer le plan marketing d\u2019un \u00e9quipement ou d\u2019un \u00e9v\u00e9nement culturel<\/span><\/strong>.\u00a0\u00bb<\/p>\n<p style=\"text-align: justify;\">Voici la <span style=\"color: #000080;\"><strong>pr\u00e9sentation <\/strong><\/span>de cette formation, que nous animerons le jeudi<strong> 23 mai<\/strong> 2013.<\/p>\n<p style=\"text-align: justify;\"><!--[if gte mso 9]><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:HyphenationZone>21<\/w:HyphenationZone>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><![endif]--><\/p>\n<p style=\"text-align: justify;\"><!--[if gte mso 10]><\/p>\n\n\n\n\n\n<style>\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Tableau Normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin:0cm;\n\tmso-para-margin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:10.0pt;\n\tfont-family:\"Times New Roman\";}\n<\/style>\n\n<![endif]--><\/p>\n<p><!--[if gte mso 9]><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:HyphenationZone>21<\/w:HyphenationZone>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><![endif]--><\/p>\n<p><!--[if gte mso 9]><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:HyphenationZone>21<\/w:HyphenationZone>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><![endif]--><\/p>\n<p class=\"MsoNormal\">Les institutions culturelles doivent tenir compte d\u2019un environnement changeant et de contraintes croissantes. Les exigences de performance s\u2019accroissent. Dans ce contexte, comment maintenir la pr\u00e9\u00e9minence du projet culturel et artistique\u00a0?<\/p>\n<p class=\"MsoNormal\">Le marketing \u00e9merge dans le monde culturel car il peut permettre de structurer les actions de d\u00e9veloppement d\u2019une organisation culturelle en tenant compte de l\u2019environnement dans lequel elle \u00e9volue, de ses publics existants et potentiels et d\u2019une analyse pr\u00e9cise de ses forces et faiblesses.<\/p>\n<p class=\"MsoNormal\">Sur cette base, l\u2019organisation culturelle est alors en mesure de d\u00e9finir une strat\u00e9gie conforme \u00e0 ses missions et \u00e0 ses objectifs, se traduisant par un plan d\u2019action op\u00e9rationnel, chiffr\u00e9 et phas\u00e9.<\/p>\n<p class=\"MsoNormal\">D\u00e9finir des indicateurs adapt\u00e9s \u00e0 ses caract\u00e9ristiques lui permettra en outre d\u2019\u00e9valuer ses performances afin d\u2019ajuster les moyens engag\u00e9s au regard des r\u00e9sultats obtenus.<\/p>\n<p class=\"MsoNormal\"><a href=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2013\/04\/FGV.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6031 aligncenter\" alt=\"FGV\" src=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2013\/04\/FGV.png\" width=\"300\" height=\"133\" srcset=\"https:\/\/www.option-culture.com\/wp-content\/uploads\/2013\/04\/FGV.png 500w, https:\/\/www.option-culture.com\/wp-content\/uploads\/2013\/04\/FGV-300x132.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p class=\"MsoNormal\">L\u2019<strong><span style=\"color: #000080;\">objectif<\/span><\/strong> de cette formation est de r\u00e9pondre aux questions suivantes\u00a0:<\/p>\n<ul>\n<li>Qu\u2019est-ce que le marketing de la culture\u00a0?<\/li>\n<li>Pourquoi est-il important pour les structures culturelles\u00a0?<\/li>\n<li>Comment s\u2019en servir pour faciliter la r\u00e9alisation de sa mission culturelle et trouver de nouvelles marges de man\u0153uvre<a name=\"_GoBack\"><\/a>\u00a0?<\/li>\n<li>Par o\u00f9 commencer\u00a0?<\/li>\n<li>Comment proc\u00e9der en pratique\u00a0?<\/li>\n<\/ul>\n<\/div>\n<div class=\"entry-content\"><!--[if gte mso 10]>\n\n\n\n<style>\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Tableau Normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin:0cm;\n\tmso-para-margin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:10.0pt;\n\tfont-family:\"Times New Roman\";}\n<\/style>\n\n<![endif]--><!--[if gte mso 10]>\n\n\n\n<style>\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Tableau Normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin:0cm;\n\tmso-para-margin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:10.0pt;\n\tfont-family:\"Times New Roman\";}\n<\/style>\n\n<![endif]-->Le <strong><span style=\"color: #000080;\">contenu de la formation<\/span><\/strong> est le suivant :<\/p>\n<ul><!--[if gte mso 9]><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:HyphenationZone>21<\/w:HyphenationZone>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><![endif]--><\/ul>\n<p><!--[if gte mso 9]><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:HyphenationZone>21<\/w:HyphenationZone>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<\/w:Compatibility>\n<w:BrowserLevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>\n<\/w:WordDocument>\n<\/xml><![endif]--><\/p>\n<ul>\n<li>Analyser son environnement concurrentiel<\/li>\n<li>Conna\u00eetre ses publics<\/li>\n<li>Analyser ses forces et faiblesses<\/li>\n<li>\u00c9laborer des sc\u00e9narios alternatifs<\/li>\n<li>D\u00e9finir une strat\u00e9gie pertinente<\/li>\n<li>R\u00e9diger un plan d\u2019action op\u00e9rationnel<\/li>\n<li>\u00c9valuer ses performances<\/li>\n<\/ul>\n<p><!--[if gte mso 10]>\n\n\n\n<style>\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Tableau Normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin:0cm;\n\tmso-para-margin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:10.0pt;\n\tfont-family:\"Times New Roman\";}\n<\/style>\n\n<![endif]--><\/p>\n<ul><!--[if gte mso 10]>\n\n\n\n<style>\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Tableau Normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin:0cm;\n\tmso-para-margin-bottom:.0001pt;\n\tmso-pagination:widow-orphan;\n\tfont-size:10.0pt;\n\tfont-family:\"Times New Roman\";}\n<\/style>\n\n<![endif]--><\/ul>\n<p><strong><span style=\"color: #000080;\">Contact<\/span> <\/strong>: Sylvie Gautier 01 42 56 39 70 \u2013 sylvie.gautier@forumgv.com \u2013 www.forumgv.com.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Forum pour la Gestion des villes propose une formation portant sur le th\u00e8me suivant : \u00ab\u00c9laborer le plan marketing d\u2019un \u00e9quipement ou d\u2019un \u00e9v\u00e9nement culturel.\u00a0\u00bb Voici la pr\u00e9sentation de cette formation, que nous animerons le jeudi 23 mai 2013. Les institutions culturelles doivent tenir compte d\u2019un environnement changeant et de contraintes croissantes. Les exigences [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,10,7,24],"tags":[],"class_list":["post-6020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation","category-management","category-marketing","category-strategie"],"_links":{"self":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/6020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6020"}],"version-history":[{"count":12,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/6020\/revisions"}],"predecessor-version":[{"id":6029,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/6020\/revisions\/6029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/media\/6031"}],"wp:attachment":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}