{"id":3020,"date":"2010-12-25T08:00:23","date_gmt":"2010-12-25T07:00:23","guid":{"rendered":"http:\/\/blog.option.culture.marrot.org\/?p=3020"},"modified":"2010-12-25T08:00:23","modified_gmt":"2010-12-25T07:00:23","slug":"culture-et-attractivite-des-territoires","status":"publish","type":"post","link":"https:\/\/www.option-culture.com\/?p=3020","title":{"rendered":"\u00ab Culture et attractivit\u00e9 des territoires \u00bb"},"content":{"rendered":"<p style=\"text-align: justify;\">La <a href=\"http:\/\/www.editions-harmattan.fr\/index.asp?navig=catalogue&amp;obj=collection&amp;no=442\" target=\"_blank\">collection<\/a> \u00ab\u00a0Gestion de la culture et du secteur non lucratif\u00a0\u00bb s&rsquo;enrichit d&rsquo;une nouvelle publication !<\/p>\n<p>En voici la <a href=\"http:\/\/blog.option.culture.marrot.org\/wp-content\/uploads\/2010\/12\/CP-ESC-2010.pdf\">pr\u00e9sentation<\/a> :<\/p>\n<p style=\"text-align: justify;\"><em>\u00ab\u00a0Culture et attractivit\u00e9 des territoires\u00a0: nouveaux enjeux, nouvelles perspectives\u00a0\u00bb est un ouvrage collectif qui r\u00e9unit les contributions de 15 chercheurs et de praticiens. Coordonn\u00e9 par Corinne Berneman, enseignant-chercheur \u00e0 l\u2019ESC Saint-\u00c9tienne et Beno\u00eet Meyronin, professeur de marketing \u00e0 Grenoble \u00c9cole de Management, il traite de l\u2019usage que les villes et les r\u00e9gions font, en Europe, de la culture, en la mettant au service de leurs strat\u00e9gies de d\u00e9veloppement et de rayonnement.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Ce livre, qui constitue une nouvelle r\u00e9f\u00e9rence en mati\u00e8re de marketing territorial, s\u2019inscrit dans la continuit\u00e9 de la journ\u00e9e de recherche qui a eu lieu le 5 d\u00e9cembre 2008 \u00e0 l\u2019ESC Saint-\u00c9tienne.<\/em><\/p>\n<p style=\"text-align: center;\"><em><a href=\"..\/wp-content\/uploads\/2010\/11\/Attractivit%C3%A9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Attractivit\u00e9\" src=\"..\/wp-content\/uploads\/2010\/11\/Attractivit%C3%A9.jpg\" alt=\"\" width=\"180\" height=\"288\" \/><\/a><\/em><em><\/em><\/p>\n<p style=\"text-align: justify;\"><em>L\u2019ouvrage propose une r\u00e9flexion concernant l\u2019impact de la culture sur la vie \u00e9conomique et culturelle. Riche de nombreux exemples et de cas concrets, cet ouvrage s\u2019adresse aux enseignants-chercheurs d\u2019une part et aux \u00e9lus et collaborateurs des collectivit\u00e9s locales d\u2019autre part.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>L\u2019avant-propos a \u00e9t\u00e9 r\u00e9dig\u00e9 par Gilbert Delahaye, vice-pr\u00e9sident communication \u00e0 la CCI Saint-\u00c9tienne\/Montbrison et directeur du d\u00e9veloppement durable du Groupe Casino. Quant \u00e0 la pr\u00e9face, elle est sign\u00e9e par Fran\u00e7oise Gourbeyre adjointe d\u00e9l\u00e9gu\u00e9e charg\u00e9e de la culture \u00e0 la ville de Saint-\u00c9tienne et vice-pr\u00e9sidente de Saint-\u00c9tienne M\u00e9tropole.\u00a0\u00bb<\/em><\/p>\n<p style=\"text-align: justify;\">ISBN\u00a0:\u00a0978-2-296-13146-0\u00a0\u2022 novembre\u00a02010\u00a0\u2022 284\u00a0pages.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/blog.option.culture.marrot.org\/wp-content\/uploads\/2010\/12\/Culture-et-attractivit\u00e9-des-territoires.pdf\">Table des mati\u00e8res et bon de commande<\/a>.<\/p>\n<p style=\"text-align: justify;\">Dans l&rsquo;attente de vos commentaires !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La collection \u00ab\u00a0Gestion de la culture et du secteur non lucratif\u00a0\u00bb s&rsquo;enrichit d&rsquo;une nouvelle publication ! En voici la pr\u00e9sentation : \u00ab\u00a0Culture et attractivit\u00e9 des territoires\u00a0: nouveaux enjeux, nouvelles perspectives\u00a0\u00bb est un ouvrage collectif qui r\u00e9unit les contributions de 15 chercheurs et de praticiens. Coordonn\u00e9 par Corinne Berneman, enseignant-chercheur \u00e0 l\u2019ESC Saint-\u00c9tienne et Beno\u00eet Meyronin, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,12,8,24,20,28],"tags":[],"class_list":["post-3020","post","type-post","status-publish","format-standard","hentry","category-marketing","category-politique-culturelle","category-publications","category-strategie","category-tourisme","category-urbanisme"],"_links":{"self":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/3020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3020"}],"version-history":[{"count":0,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=\/wp\/v2\/posts\/3020\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.option-culture.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}