Think in terms of marketing and strategy

Contraction of cultural budgets led more and more communities and associations to seek complementary private funding (patronage, participatory financing, shop, restaurant…).

These practices are still a reluctance among some professionals.

Overview of the issue with Jean-Michel Tobelem, Professor at the University Paris 1 Panthéon-Sorbonne, specialist of the management of cultural and Director of Option culture facilities.

The interview by Hélène Girard for the Gazette of Commons is to read at this address.

GazetteThe questions were the following:

  • Are we at the dawn of a new era of the cultural economy?
  • Why, despite everything, many public cultural actors remain as wary face private subsidies?
  • What do these two techniques?
  • The difficulties come from a lack of professionalization?

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